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MARKET RESEARCH AND OPINION STUDIES

Activity Areas

  • Customer Profiling
  • Market Structure and Competition Analysis
  • Social and Public Opinion Studies
  • Customer Satisfaction & Experience
  • Concept & Product Test
  • Usage & Attitude
  • Imaging & Branding
  • Pricing

Sectors

  • Retail and GDO
  • Medicine, Health and Healthcare
  • Mobility and Tourism
  • Automotive
  • Consumer goods
  • Web
  • Public Administration
  • Society

Methodologies

  • Computer Aided Telephone Interviews (CATI)
  • Computer Aided Web Interviews (CAWI)
  • Computer Aided Personal Interview (CAPI)
  • Focus group qualitative and in deep interviews
  • Mistery Shopping
  • Panel & Communities
  • Mobile & Gaming
  • Ethnographic and ethnosemiotic


MARKET RESEARCH FOCUS MARKETING

We interpret thoughts, habits and preferences.

EFFECTIVE SOLUTIONS FOR YOUR BUSINESS

Market research with specific goals are effective solutions for your business.

Ricerche di mercato con specifici obiettivi sono soluzioni efficaci per il tuo business.

Find out what customers think

A successful product is a product that creates a tangible benefit. Our researches  will help you to find out “must”  and “ wish”  of  your customers, the choice and preference systems, the priorities and comparisons that they  perform.


Improve the relationship with your customers

The success of your brand also depends on the relationships established with customers. The researches  that we carry out will support you in the management of the relationship that people have with your brand, a relationship that gradually changes as the brand experience increases.


Find new customers

We help you to increase the market penetration through the acquisition of new clients. Our research solutions bring our clients to improve performance by segmenting non-buyers and by encouraging impulse buying through the repositioning of the brands with more emotional approaches.

INTERNATIONAL EXPERIENCE


20

Year of experience

1000

Research

200+

Clients

500,000+

Interviews


Partnerships with international research institutes

Focus Marketing has a wide experience in managing complex projects that assume the configuration of network research with other international partners such as university departments, national and international research organizations, development agencies.

Choose Focus Marketing as your partner for market research in Italy

Focus Marketing is an ESOMAR institute and is certified UNI EN ISO 9001: 2008.

OUR CLIENTS



Here there are only a few of our private and institutional clients. Look at them all.

TESTIMONIALS

I would like to thank you for the your efforts in the last five month. You did a really good job and I enjoyed our interactions together. It was great working with you.
Michael Mahlich Ista International GmbH
Thank you for the pleasant collaboration. I think things worked out very fine. If another project for Italy would show up, we will not hesitate to contact you again.
Sven Mertens GFK Belgium
I think you did a good job with the survey and it was exactly what we needed to get. If we need to do a survey in Italy again sometime in the future I will contact you again.
Piret Kallas Estonian Tourist Board
We greatly appreciate that with Focus Marketing we have a reliable and competent partner in Italy.
Stephan Hellkamp MSM Group

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