Concept & Product Test
Is our idea viable? Will you like the product?
The Concept test survey evaluates the potential of a new product or service. The concept analyzed can be in an embryonic state, then only an idea, or in a more advanced stage, in which case the evaluation may be extended to the product and the package.
Unlike the Product test, in which the product is really present, in the Concept test the product still does not exist, or it is not usable: therefore it is shown only the concept of product, presented in graphical form or “virtual”.
The Pack test, finally, focuses primarily on the packaging of the product, considering aspects such as ergonomics and appeal.
The study is carried out on consumers of the product or of similar products or of the same category of complementary products that may be replaced or improved. It enables to:
Benefits / Advantages
Concept & Product Test:
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