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Focus Marketing
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    FOCUS MARKETING IS
    YOUR PARTNER FOR
    MARKET RESEARCH
  • società, persone e consumatori
    "WHEN YOU GET CLOSE TO
    AN EXACT EXPLANATION
    YOU GET CLOSE TO THE TRUTH"
    NOAM CHOMSKY

YOUR PARTNER FOR MARKET RESEARCH IN ITALY

Focus Marketing is an Italian Market Research and Mystery Shopping Institute

AREAS OF ACTIVITY

MYSTERY SHOPPING

Store audit
Shop experience
Sales force engagement

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SOCIETY AND OPINIONS

Social studies and opinion surveys
Panels and communities
Mobiles and gaming

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BUYING EXPERIENCE

Customer profiling
Customer satisfaction ed experience
Usage & Attitude

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PRODUCTS AND COMPETITION

Image studies and branding
Market and competition analysis
Concept and product tests
Price analysis

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ABOUT US

Focus Marketing is an innovative Startup founded in 2017, with the purpose of perfecting innovative processes in the field of Market Research inspired by the philosophy of AGILE Research: innovative methods, emotion-oriented approach (co-creation, collaborative approaches, community), shared wavelength and collaboration with clients, rapid and low-cost research approaches.

The Institute boasts particular specialisation in:

  • managing research in network with other international partners
  • research projects in the automotive industry

Focus Marketing is an ESOMAR and MSPA associated institute

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SOME FIGURES

20

YEARS OF EXPERIENCE

200

CLIENTS

1.000

RESEARCH

500.000

INTERVIEWS

OUR CLIENTS
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NEWS FROM MARKET RESEARCH WORLD
News

Esomar Global Market Research 2022: Annual Industry Report in collaboration with BDO Advisory

https://www.focusmarketing.it/wp-content/uploads/2023/02/Slider-Blog-Focus-Mktg-1.png 1973 2996 Focusmarketing /wp-content/uploads/2019/05/logogrey-300x111.png Focusmarketing2023-02-22 09:00:002023-02-21 22:55:04Esomar Global Market Research 2022: Annual Industry Report in collaboration with BDO Advisory
News

Smart working in Italy: 2022 data and how it will evolve in 2023

https://www.focusmarketing.it/wp-content/uploads/2023/02/smart-working-in-Italy-slider-.png 1973 2996 Focusmarketing /wp-content/uploads/2019/05/logogrey-300x111.png Focusmarketing2023-02-08 10:29:082023-02-08 10:29:09Smart working in Italy: 2022 data and how it will evolve in 2023
News

Vegan and Vegetarian: eating habits are changing in Italy

https://www.focusmarketing.it/wp-content/uploads/2023/01/Slider-Blog-Focus-Mktg-1-1.png 1973 2996 Focusmarketing /wp-content/uploads/2019/05/logogrey-300x111.png Focusmarketing2023-01-25 11:16:342023-01-25 11:16:35Vegan and Vegetarian: eating habits are changing in Italy

DO YOU KNOW OUR VOCABULARY?

Mystery client, Brainstorming, Brand Test, Panel… and many others: discover the main definitions of the Market Researches sector

Glossario

VIEW THE COMPLETE GLOSSARY

This web-site has been co-financed by the ERDF 2014/2020 - OP Campania (Axis III, Action 3.4.2 “Promoting the competitiveness of Small and Medium Enterprises”),

in the framework of the activities of the project P.I.S.T.A., CUP B25F19001250007

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