YOUR PARTNER FOR MARKET RESEARCH IN ITALY

Focus Marketing is an Italian Market Research and Mystery Shopping Institute

AREAS OF ACTIVITY

MYSTERY SHOPPING

Store audit
Shop experience
Sales force engagement

SOCIETY AND OPINIONS

Social studies and opinion surveys
Panels and communities
Mobiles and gaming

BUYING EXPERIENCE

Customer profiling
Customer satisfaction ed experience
Usage & Attitude

PRODUCTS AND COMPETITION

Image studies and branding
Market and competition analysis
Concept and product tests
Price analysis

ABOUT US

market research and mystery shopping

Focus Marketing is an innovative Startup founded in 2017, with the purpose of perfecting innovative processes in the field of Market Research inspired by the philosophy of AGILE Research: innovative methods, emotion-oriented approach (co-creation, collaborative approaches, community), shared wavelength and collaboration with clients, rapid and low-cost research approaches.

The Institute boasts particular specialisation in:

Focus Marketing is an ESOMAR and MSPA associated institute

SOME FIGURES

20

YEARS OF EXPERIENCE

200

CLIENTS

1.000

RESEARCH

500.000

INTERVIEWS

OUR CLIENTS

NEWS FROM MARKET RESEARCH WORLD

Esomar Global Market Research 2022: Annual Industry Report in collaboration with BDO Advisory

Smart working in Italy: 2022 data and how it will evolve in 2023

Vegan and Vegetarian: eating habits are changing in Italy

DO YOU KNOW OUR VOCABULARY?

Mystery client, Brainstorming, Brand Test, Panel… and many others: discover the main definitions of the Market Researches sector

Glossario

VIEW THE COMPLETE GLOSSARY

This web-site has been co-financed by the ERDF 2014/2020 - OP Campania (Axis III, Action 3.4.2 “Promoting the competitiveness of Small and Medium Enterprises”),

in the framework of the activities of the project P.I.S.T.A., CUP B25F19001250007