Bentley, BMW, Lamborghini, Porsche, Seat, Volkswagen: these are just some of the brands in the automotive sector for which Focus Marketing has carried out research projects in Italy improving sales performances in dealerships and branches, by measuring the quality of the service, the willingness and competence of the sales staff, the adherence to the directives of the parent company.
Through Mystery Shopping activities it was possible to verify customer focus and preparation of staff; furthermore, research was carried out on customer experience, customer service and on customer & staff satisfaction, while benchmarking activities made it possible to identify the strengths and weaknesses of the branches by comparing their positioning with respect to the competition.
The final results were translated into the optimization of sales and after-sales service, the improvement of engagement, the increase in customer trust and loyalty: a decisive general improvement in the performances of companies in this sector, which allows Focus Marketing to strengthen its positioning as a reference partner of the most important European research institutes for market research in the automotive sector in Italy.
Focus Marketing has developed innovative solutions in the field of marketing research, based on the use of new product and process technologies and methodologies for the automotive market. The projects in this sector – highly customized – are geared towards improving the level of quality of services, perfecting processes, increasing the competence of staff and the reliability of the branch, expanding productivity.