The Mystery Shopping survey is a sort of “secret mirror” with which clients are able to see what “really” happens in their points of sale, agencies, branches, etc.
Therefore, it is a system of checking, assessing and measuring products, processes, sales pitches and customer perceptions in order to identify the best and worst practices and redefine the processes, identify new sales pitches and create incentive models.
Analysis of social relations and behavioural tendencies using models and diagrams that predict or interpret changes in society and their consequences.
We think that consumers are more than simple “respondents” or “participants” in surveys and research; they are the inspiration behind what we create, they are expert and creative, often willing to share their thoughts and their ideas and, above all, share their ideas and experiences with the brands who are ready to listen.
Therefore, Focus Marketing manages and leads panels and communities and creates reserved-access community platforms, the ideal tools for reinforcing and improving consumer audience and engagement.
We develop research applications on tablets/smartphones with questionnaires that make ample use of latest generation graphic instruments (gaming, storytelling, emoticons, etc.). This encourages empathy, improves the understanding and increases the engagement of the respondent. For shorter interviews and greater reliability of responses.
We provide indications on how to improve the coverage of traditional market segments, harness the untapped potential of new segments and reach high value niche markets.
We analyse consumer and habitual and potential purchasing behaviour of consumers/head buyers, penetration rates and examine motivational trends in greater detail
We evaluate and analyse product image and experience. We support the knowledge of strategic aspects and management of brands, the construction of a positive and differentiating reputation and the development of brand loyalty.
We analyse the factors that have a decisive influence on the behaviour of consumers, thus enabling even weak signals to be captured and early decisions to be made to tackle market changes and evolution.
We reconstruct the system for evaluating product/service appreciation and concepts for products being launched, expressed in quantitative terms by a representative sample of potential consumers/users.
We analyse reactions and purchasing behaviour in relation to price changes, basic aspects for analysing the components that give value to a product/service.
