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Our services in the Automotive sector

Customer perspective

Our job is to see things from a customer perspective and put into effect research projects useful to improving sales performance in consideration of customer needs.

On this basis, we develop specific projects for automotive businesses in line with their demands and objectives.

  • MYSTERY SHOPPING

    This allows businesses to track and evaluate purchases in order to optimise quality of service and customer orientation.

  • CUSTOMER EXPERIENCE

    This allows businesses to quantify and align customer experience measurements in the various strategically important points of contact.

  • SALES FORCE ENGAGEMENT

    Web-based tools, communities and multi-device gamification instruments for motivating and updating the skills of the sales force.

CUSTOMEREXPERIENCE

Satisfaction Research: We analyse in depth the positioning of branches compared to competitors. We investigate the positive and negative factors influencing customer loyalty and the causes of loss of customers.

Benchmarking: We compare individual branches or entire regions within the organisation. We identify strengths and weaknesses, as well as “top” and “low-performers”. The comparison of measurements with those of direct competitors or businesses outside the industry identifies the best practices and taps into external know-how.

Dealer Satisfaction: We provide the information necessary to understand dealers/franchisees better and help the organisations to identify problems ahead of time. We implement measures to increase dealer and franchisee satisfaction in such a way as to strengthen ties with business partners in the long term.

SALES FORCEENGAGEMENT

In partnership with approved suppliers, we create innovative solutions for sales force engagement, including the integrated, incisive and innovative management of training, communication, the engagement of the sales channel and the rapid updating of skills.

Our platform enables the implementation of community management actions: personal profile, news, forums, quickpolls, multimedia archives, gamification, rewarding and ratings management, training and content management and profiled training courses, etc.

CLIENTS

This web-site has been co-financed by the ERDF 2014/2020 - OP Campania (Axis III, Action 3.4.2 “Promoting the competitiveness of Small and Medium Enterprises”),

in the framework of the activities of the project P.I.S.T.A., CUP B25F19001250007

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