This allows businesses to track and evaluate purchases in order to optimise quality of service and customer orientation.
Our job is to see things from a customer perspective and put into effect research projects useful to improving sales performance in consideration of customer needs.
On this basis, we develop specific projects for automotive businesses in line with their demands and objectives.
Satisfaction Research: We analyse in depth the positioning of branches compared to competitors. We investigate the positive and negative factors influencing customer loyalty and the causes of loss of customers.
Benchmarking: We compare individual branches or entire regions within the organisation. We identify strengths and weaknesses, as well as “top” and “low-performers”. The comparison of measurements with those of direct competitors or businesses outside the industry identifies the best practices and taps into external know-how.
Dealer Satisfaction: We provide the information necessary to understand dealers/franchisees better and help the organisations to identify problems ahead of time. We implement measures to increase dealer and franchisee satisfaction in such a way as to strengthen ties with business partners in the long term.
In partnership with approved suppliers, we create innovative solutions for sales force engagement, including the integrated, incisive and innovative management of training, communication, the engagement of the sales channel and the rapid updating of skills.
Our platform enables the implementation of community management actions: personal profile, news, forums, quickpolls, multimedia archives, gamification, rewarding and ratings management, training and content management and profiled training courses, etc.