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Non-food purchases: the current scenario and the sentiment of Italians due to Covid-19

Covid-19 is having the effect of a shock on the universe of widespread non-food consumption: the forced closure due to the lockdown combined with the fear of contagion expressed by the Italians, with the loss in the purchasing power of families…

Incoming program for market research buyers in Germany and France

Since many years, Focus Marketing has strengthened its presence on international markets and has gradually become a privileged point of reference in Italy for carrying out surveys as part of broader international research activities.

Covid-19: The relationship between banks and their customers

The explosion of the COVID-19 pandemic is straining the financial markets and the entire banking sector. At this stage, banks play a crucial role in maintaining the system as they are called to guarantee the necessary liquidity to the real economy…

Mystery Shopping in safety

Focus Marketing, as a member of MSPA – the international organism dedicated to delivering high quality mystery shopping services throughout the world - scrupulously adheres to its safety protocols to ensure the prevention of infection and…

The "social experiment" of Covid-19

The historian Yuval Noah Harari in a recent interview spoke of the pandemic as a huge ( though completely involuntary) "social experiment". Social psychology studies the interaction between human beings and the factors that can guide their…
indagini sulla Customer Experience

Focus Marketing & Foot Locker

Focus Marketing is historical partner of Foot Locker, international footwear and sportswear brand present in 25 countries and constantly expanding worldwide. Since 2005 our Customer Experience surveys, carried out every six months in about…
Mystery Shopping, acquisti in incognito

Mystery Shopping of luxury brands

Customer advocacy is crucial for the success of any business, but it is even more critical for the luxury sector where consumers expect exceptional services. Therefore, luxury buyers are becoming more demanding and multinational brands are increasingly…

Focus Marketing strengthens its experience in investigating immigrants and ethnic groups

On behalf of the advertising agency Ediguida, as part of a project promoted by the Ministero dell'Interno Italian Interior Ministry, Focus Marketing research team followed the campaign for "Assisted Voluntary Repatriation", a project created…

Our specialization in the Automotive sector

Bentley, BMW, Lamborghini, Porsche, Seat, Volkswagen: these are just some of the brands in the automotive sector for which Focus Marketing has carried out research projects in Italy improving sales performances in dealerships and branches, by…

The future of voice marketing

In 2019, a growing amount of research and interaction with the brands began with "Ciao, Alexa," "Ciao, Siri" and "OK, Google". And these voice assistants are no longer limited to smartphones, tablets and smart speakers. this year's CES fair…