Customer satisfaction: Atac case study

The consumer experience is increasingly at the center of corporate strategies. Developing a customer experience strategy has therefore become a structural and decisive path for many companies in order to optimize interactions with their customers,…

Product test: Ray-Ban Stories case study

Ray-Bans are among the most iconic glasses of recent years, elegant and with a shape that adapts to any type of face. The Italian company Luxottica has decided to create an ultra-technological upgrade of the most requested eyewear model of…
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Survey on the climate of consumer confidence in Trentino - spring 2022

Focus Marketing carried out the first wave of 2022 of the survey on consumer confidence in the province of Trento for the Camera di Commercio di Trento. The survey has reached its fourth six-monthly survey on the climate of consumer confidence…

The Made in Italy market

During the emergency period, Italian consumers rediscovered a new sense of health identity that was also expressed in consumption where, in this period, a new destination accorded to Made in Italy products was highlighted, therefore we are…

The retail trends of 2022

The 2021 that has just ended has seen the strengthening of some purchasing trends born during the pandemic: the preference given to local products, the reduction in meat consumption and the growth in fruit and vegetable consumption and the…
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Survey on the climate of consumer confidence in Trentino - autumn 2021

The collaboration between Focus Marketing and the Camera di Commercio di Trento has been renewed. Focus Marketing carried out the third wave of the survey on consumer confidence in the province of Trento. The six-monthly survey is aimed…
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The bio market in Italy

According to the Bio Bank 2020 report, the Italian bio market in the last ten years has grown by + 118%. Reaching a turnover of 6.9 billion euros in 2020. The total of sales is divided into three large portions: exports are worth 2.6 billion,…
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Focus Marketing at le Printemps des études 2021

Focus Marketing participated in one of the main European events related to the world of market research. Le Printemps des études was a two-day event full of comparisons and updates on new practices in the sector. The Printemps des études…

The new frontiers of retail and the 7 successful business models

The Covid-19 pandemic has affirmed and accelerated retail trends that have already been underway for some time. The e-commerce channel accelerated due to the pandemic and only retailers capable of updating and embracing new trends will survive…

Online customer satisfaction in the banking sector

In the banking sector, customer care is essential to establish the relationship of trust, empathy and personalization necessary for customer satisfaction, reducing the abandonment rate. The effects of the Covid-19 pandemic on the economic…