Esomar Global Market Research 2022: Annual Industry Report in collaboration with BDO Advisory

Every year ESOMAR, the world organization of professionals market research, conducts a global survey which is performed by collecting information among member institutes in 106 countries and regions, the survey is carried out during the…

Smart working in Italy: 2022 data and how it will evolve in 2023

The emergency health situation due to Covid-19 has opened up new scenarios, leading many companies to implement digital technologies that have made it possible to work from anywhere. Market surveys have shown that in 2022 over 45% of companies…

Vegan and Vegetarian: eating habits are changing in Italy

In the last 3 years there has been a change in eating habits which shows a very different consumer attitude compared to the past towards foods of animal and vegetable origin.In Italy, the most recent research is clear: vegans and vegetarians…
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Primark: the corporate commitment of sustainable cotton

The textile and clothing industry is the sector that with its huge production has the greatest impact on the environment and human health, in fact this sector contributes significantly, with its 1.7 billion tons of CO2 per year, to global greenhouse…

Survey on the climate of consumer confidence in Trentino – autumn 2022

Focus Marketing carried out the first wave of 2022 of the survey on consumer confidence in the province of Trento for the Camera di Commercio di Trento. The survey has reached its five six-monthly survey on the climate of consumer confidence…

Da Gigione - A research case on Brand Awareness

Focus Marketing a Brand Awareness survey was carried out last July for one of the best known and most appreciated pubs / burgers not only in the province of Naples but also in Campania and in Italy: Da Gigione Macelleria & Hamburgheria.…

Focus Marketing at SUCCEET22 on 20-21 October 2022

The Focus Marketing team is currently participating in one of the main European events related to the world of market research. The SUCCEET22, in Munich, a meeting point for all companies in the sector. An opportunity for Focus Marketing to…

Customer satisfaction: Atac case study

The consumer experience is increasingly at the center of corporate strategies. Developing a customer experience strategy has therefore become a structural and decisive path for many companies in order to optimize interactions with their customers,…

Product test: Ray-Ban Stories case study

Ray-Bans are among the most iconic glasses of recent years, elegant and with a shape that adapts to any type of face. The Italian company Luxottica has decided to create an ultra-technological upgrade of the most requested eyewear model of…
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Survey on the climate of consumer confidence in Trentino - spring 2022

Focus Marketing carried out the first wave of 2022 of the survey on consumer confidence in the province of Trento for the Camera di Commercio di Trento. The survey has reached its fourth six-monthly survey on the climate of consumer confidence…