The Made in Italy market

During the emergency period, Italian consumers rediscovered a new sense of health identity that was also expressed in consumption where, in this period, a new destination accorded to Made in Italy products was highlighted, therefore we are…

The retail trends of 2022

The 2021 that has just ended has seen the strengthening of some purchasing trends born during the pandemic: the preference given to local products, the reduction in meat consumption and the growth in fruit and vegetable consumption and the…
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The bio market in Italy

According to the Bio Bank 2020 report, the Italian bio market in the last ten years has grown by + 118%. Reaching a turnover of 6.9 billion euros in 2020. The total of sales is divided into three large portions: exports are worth 2.6 billion,…
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Focus Marketing at le Printemps des études 2021

Focus Marketing participated in one of the main European events related to the world of market research. Le Printemps des études was a two-day event full of comparisons and updates on new practices in the sector. The Printemps des études…

The new frontiers of retail and the 7 successful business models

The Covid-19 pandemic has affirmed and accelerated retail trends that have already been underway for some time. The e-commerce channel accelerated due to the pandemic and only retailers capable of updating and embracing new trends will survive…

Online customer satisfaction in the banking sector

In the banking sector, customer care is essential to establish the relationship of trust, empathy and personalization necessary for customer satisfaction, reducing the abandonment rate. The effects of the Covid-19 pandemic on the economic…

The car crisis. The difficult and timid recovery of the car market.

The Covid-19 pandemic has hit various sectors, the Italian car market was no exception, which closed 2020 with a lost in registrations of 14,9% in December (only 119,563 cars were registered) and 27, 9% from the beginning of the year. The…

The wishes of travelers in 2021

2020 was a difficult year for tourism. According to data released by the World Tourism Organization, the crisis caused the loss of 142.6 million jobs and 3.815 billion dollars. According to the Enit (Italian National Tourism Agency), international…

Italians and electronic payments

According to a survey published by the newspaper "La Repubblica", Italians, in this period of health emergency, are more likely to make digital payments, first of all for the security deriving from the lack of personal contact in compliance…

Non-food purchases: the current scenario and the sentiment of Italians due to Covid-19

Covid-19 is having the effect of a shock on the universe of widespread non-food consumption: the forced closure due to the lockdown combined with the fear of contagion expressed by the Italians, with the loss in the purchasing power of families…