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Focus Marketing at le Printemps des études 2021

Focus Marketing participated in one of the main European events related to the world of market research. Le Printemps des études was a two-day event full of comparisons and updates on new practices in the sector. The Printemps des études…

The new frontiers of retail and the 7 successful business models

The Covid-19 pandemic has affirmed and accelerated retail trends that have already been underway for some time. The e-commerce channel accelerated due to the pandemic and only retailers capable of updating and embracing new trends will survive…

Online customer satisfaction in the banking sector

In the banking sector, customer care is essential to establish the relationship of trust, empathy and personalization necessary for customer satisfaction, reducing the abandonment rate. The effects of the Covid-19 pandemic on the economic…

The car crisis. The difficult and timid recovery of the car market.

The Covid-19 pandemic has hit various sectors, the Italian car market was no exception, which closed 2020 with a lost in registrations of 14,9% in December (only 119,563 cars were registered) and 27, 9% from the beginning of the year. The…

The wishes of travelers in 2021

2020 was a difficult year for tourism. According to data released by the World Tourism Organization, the crisis caused the loss of 142.6 million jobs and 3.815 billion dollars. According to the Enit (Italian National Tourism Agency), international…

Italians and electronic payments

According to a survey published by the newspaper "La Repubblica", Italians, in this period of health emergency, are more likely to make digital payments, first of all for the security deriving from the lack of personal contact in compliance…

Non-food purchases: the current scenario and the sentiment of Italians due to Covid-19

Covid-19 is having the effect of a shock on the universe of widespread non-food consumption: the forced closure due to the lockdown combined with the fear of contagion expressed by the Italians, with the loss in the purchasing power of families…

Incoming program for market research buyers in Germany and France

Since many years, Focus Marketing has strengthened its presence on international markets and has gradually become a privileged point of reference in Italy for carrying out surveys as part of broader international research activities.

Covid-19: The relationship between banks and their customers

The explosion of the COVID-19 pandemic is straining the financial markets and the entire banking sector. At this stage, banks play a crucial role in maintaining the system as they are called to guarantee the necessary liquidity to the real economy…

Mystery Shopping in safety

Focus Marketing, as a member of MSPA – the international organism dedicated to delivering high quality mystery shopping services throughout the world - scrupulously adheres to its safety protocols to ensure the prevention of infection and…