PISTA (CUP: B25F19001250007) is a project co-financed by the European Union, the Italian State and the Campania Region, within the POR Campania ERDF 2014-2020 – Axis III – Thematic Objective “Promoting the competitiveness of small and medium enterprises, the agricultural sector and the sector of fishing and aquaculture”- Specific objective 3.4″ Increasing the level of internationalization of production systems “- Action 3.4.2” Incentives for the purchase of support services for internationalization in favor of SMEs “- PUBLIC NOTICE FOR THE GRANT OF CONTRIBUTIONS AIMED AT THE FINANCING OF MICRO AND SMALL BELLS INTERNATIONAL PROGRAMS
Focus Marketing is an innovative Startup that has developed innovative solutions in the field of marketing research, based on the use of new technologies and product and process methodologies for the automotive market.
The Institute has received a co-financing for the PISTA internationalization project, from the POR Fesr Campania 2014-2020 – Axis III, Action 3.4.2 – aimed at enlarging the client portfolio of market research and marketing services in the automotive sector in France and Germany.
The automotive sector is characterized by a strong change and discontinuity, the role of market research becomes progressively more important, making it possible to have research centered on customer driven choice and industry insight on current markets and on the needs of tomorrow’s consumers, as well as on specific areas of development: new concepts, product design, improvement of brand perception and experience, quality monitoring of after-sales service.
The Institute is developing, therefore:
- a specific marketing plan for the automotive sector
- targeted communication actions
- scouting of potential partners / customers on the German and French market
- participation in trade shows and conventions in the sector, to strengthen its market position and identify new commercial and strategic partners, represented by research institutes and surveys for the automotive sector. The first event in which Focus Marketing will participate on 23 and 24 October 2019 is Research & Results, the most important meeting of research institutes that takes place in Germany
- incoming of operators from Germany and France: an important moment to get to know each other, explore themes and work methods.
The project actions aim to make the image and the activities carried out for an international market clearer, more direct and effective and will allow Focus Marketing to position itself as a reference market research institute for the automotive sector in Italy.
In addition, with the support of expert consultants in international management, the Focus marketing is adapting its structure to become an international research center, capable of easily managing orders from abroad, responding to a precise strategy of entry into the French market it’s German.
In consideration of the specific dynamics that characterize the market research sector in the automotive sector, the target of this action is represented, first of all, by the large international research institutes, which act as Main Contractors in the management of research at Worldwide or Europe level