The project is co-powered by European Union, by Italian Government, and Campania region, for “POR Campania FESR 2014-2020 – Asse III – Obiettivo Tematico “Promuovere la competitività delle piccole e medie imprese, il settore agricolo e il settore della pesca e dell’acquacoltura” – Obiettivo specifico 3.4 “Incremento del livello di internazionalizzazione dei sistemi produttivi” – Azione 3.4.2 “Incentivi all’acquisto di servizi di supporto all’internazionalizzazione in favore delle PMI”.
THIS IS A PUBBLIC CALL TO OFFER FINANCIAL CONTRIBUTION FOR INTERNATIONALIZATION PROGRAM FOR MICRO ENTERPRISES AND S.M.E. IN CAMPANIA REGION
“CUP: B25F19001250007 – Decreto di ammissione a finanziamento n. 84 del 13.03.2019”
OBJECTIVE OF INTERNATIONALIZATION PROJECT:
Focus Marketing is an innovative Start up that has created innovative solutions for marketing research, based on new technologies, on development of product and process concepts through new methodologies, all for automotive market.
The institute has received a co-financing for the internationalization project “PISTA, dal POR Fesr Campania 2014-2020 – Asse III, Azione 3.4.2” created to extend his portfolio costumer in automotive market.
The automotive sector is characterized by continuous changes and big discontinuity, therefor the role of market research is becoming fundamental gradually, so it must be focused on the costumer driven choice, on the insight of actual sector, on future costumer needs, and on specific development area: new concepts, product design, empowerment of consumer perception and brand experience, track of after-sale quality support.
The institute developed following points for this project:
- A specific marketing plan for automotive sector
- Communication actions focused on the target
- Scouting potential partnership/consumers for French and German market
- Partecipation in trade fairs to strengthen the position in the sector
- Incoming of operators from Germany and France: this is an important moment to meet others, exploring new issues and new technologies for working
The actions for the project made clear, direct and effective the picture and the activities for the international market, taking Focus Marketing to position itself in these countries like reference research market institute for the Italian automotive sector.
With the support of expert consultants in international management, Focus Marketing has changed his internal structure to becoming a new international research centre, able to manage orders from abroad in an agile manner, responding to a precise strategy to enter the French and German market.
With the financial contribution, Focus Marketing enjoined in important trade fairs in Germany and France: on 23 and 24 October 2019 at the Research&Results event, the most important meeting of research institutes, which takes place in Germany, and at the Printemps des Etudes trade fair on 23 and 24 days – September 2021.
TOTAL COST ELIGIBLE TO FINANCIAL CONTRIBUTION:
TOTAL COSTS REPORTED:
PARTECIPATIONS IN FAIR TRADES
TOTAL ELIGIBLE COST: 33.329,00 euro
-Research&Results (23th-24th September 2019)
-Printemps des Etudes (23th -24th September 2021)
INCOMING OF INTERNATIONAL OPERATORS
ELIGIBLE COST : 8.000,00 euro
-Not realized for Covid-19 pandemic
ELIGIBLE COST : 16.520,00 euro
– Website creation, web portal and other web-based platform in a specific country/target destinated to promotion activities
– Development of web activities on web marketing for target sectors
ELIGIBLE COST 25.640,00 EURO
-Research international operators/partners aimed to integration in new international markets or strengthen its presence in international markets
-Fiscal support for expansion in international markets
-Creation of marketing plan for internationalization