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Market Research Glossary
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Market Research Glossary
Glossary
The main words of the
Market Research
sector
Blind Test
Brainstorming
Brand Attitude
Brand Test
CAPI
CATI
CAWI
Cluster analysis
Cognitive map
Concept Test
Customer profiling
Customer Satisfaction
Delphi Method
Descriptive research
Ethnographic interview
Ethnographic research
Eurostat
Exit Poll
Exploratory research
Face-to-face interview
Fieldwork
Focus group
In-depth interview
Interview
Market research
Market Test
Mystery client
Packaging Test
Panel
PAPI
Pilot survey
Product Test
Projective techniques
Qualitative interview
Qualitative research
Quantitative research
Questionnaire
Sampling error
Semantic differential
Semi-structured interview
Telephone interview
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