News

Covid-19: The relationship between banks and their customers

The explosion of the COVID-19 pandemic is straining the financial markets and the entire banking sector. At this stage, banks play a crucial role in maintaining the system as they are called to guarantee the necessary liquidity to the real economy…

Mystery Shopping in safety

Focus Marketing, as a member of MSPA – the international organism dedicated to delivering high quality mystery shopping services throughout the world - scrupulously adheres to its safety protocols to ensure the prevention of infection and…

The "social experiment" of Covid-19

The historian Yuval Noah Harari in a recent interview spoke of the pandemic as a huge ( though completely involuntary) "social experiment". Social psychology studies the interaction between human beings and the factors that can guide their…

Incoming program for market research buyers in Germany and France

Since many years, Focus Marketing has strengthened its presence on international markets and has gradually become a privileged point of reference in Italy for carrying out surveys as part of broader international research activities.
indagini sulla Customer Experience

Focus Marketing & Foot Locker

Focus Marketing is historical partner of Foot Locker, international footwear and sportswear brand present in 25 countries and constantly expanding worldwide. Since 2005 our Customer Experience surveys, carried out every six months in about…
Mystery Shopping, acquisti in incognito

Mystery Shopping of luxury brands

Customer advocacy is crucial for the success of any business, but it is even more critical for the luxury sector where consumers expect exceptional services. Therefore, luxury buyers are becoming more demanding and multinational brands are increasingly…

Focus Marketing strengthens its experience in investigating immigrants and ethnic groups

On behalf of the advertising agency Ediguida, as part of a project promoted by the Ministero dell'Interno Italian Interior Ministry, Focus Marketing research team followed the campaign for "Assisted Voluntary Repatriation", a project created…

Our specialization in the Automotive sector

Bentley, BMW, Lamborghini, Porsche, Seat, Volkswagen: these are just some of the brands in the automotive sector for which Focus Marketing has carried out research projects in Italy improving sales performances in dealerships and branches, by…

The future of voice marketing

In 2019, a growing amount of research and interaction with the brands began with "Ciao, Alexa," "Ciao, Siri" and "OK, Google". And these voice assistants are no longer limited to smartphones, tablets and smart speakers. this year's CES fair…

Focus Marketing on Research & Results 2019

One of the main European events linked to the world of market research this year saw the participation of Focus Marketing for the first time. Research & Results 2019 took place in Munich on 23rd and 24th October and recorded very important…

Countdown to Research & Results 2019

Only a few more days and Focus Marketing will exhibit it’s new offerings in marketing research to the Research & Results 2019, the world's leading show for research, data and insights kicks off for the fourteenth time: on 23 and 24 October…

I cosmetici naturali piacciono ai Millennials

I cosmetici sono sempre più “green”. Cosmetica Italia, l’associazione di produttori di cosmetici ha tracciato un preciso identikit del consumatore italiano di cosmetici naturali: è donna, ha tra i 25 e i 50 anni, ha un livello di istruzione…

Le concessionarie auto e le nuove sfide dell'industria automobilistica

L'industria automobilistica sta subendo una trasformazione epocale e i produttori si stanno preparando per un "endgame automobilistico". Dietro questo cambiamento dirompente vi sono cinque tendenze di fondo: 1) reale attenzione al cliente; 2)…

Nuove generazioni e strategie di consumo

Prima che il termine "influencer" venisse coniato le giovani generazioni assumevano già quel ruolo sociale creando e interpretando le tendenze. Questo ruolo si fa ora via via più rilevante con l’affacciarsi sulla scena della di una nuova…

Food e comunicazione digitale: quanto investono le aziende?

A guardare le nuove professioni che popolano il settore alimentare sembrerebbe che questo sia molto attivo nell’adozione del digitale: food blogger,  testimonial che vengono dal mondo della ristorazione,  food influencer affollano di…

La generazione Z e lo “snack” dell’informazione

Secondo una recente ricerca di Havas Media il giornalismo d’approfondimento, soprattutto su carta, non rientra nelle abitudini della Generazione Z: solo il 15% dei ragazzi intervistati legge magazine cartacei ogni settimana. Ad alzare la media…