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The Future of Customer Management: Omnichannel Excellence in 2023

Customer Management presents itself today as the strategic fulcrum for the success of any company. In an increasingly connected world, customer management cannot ignore an omni-channel approach, capable of offering fluid and personalized experiences.In…

Cinema in Italy 2023: a growing sector and recovery after the Pandemic

The cinema sector in Italy has always been a strong point of the entertainment industry. In 2023 it opened with great expectations and by analyzing the statistical data we can better understand the trends and opportunities. Based on…

Advertising Test and Market Research: the Winning Combination for your company

Successful marketing and communication campaigns are never the result of chance. Behind every great advert, social media post or TV spot is a lot of planning and strategy. A fundamental element to guarantee the success of these campaigns…

The Key Role of Museums in Promoting Environmental Sustainability in 2023

In a world increasingly aware of the importance of environmental sustainability, museums are taking on an increasingly central role in promoting a greener and more responsible future. In 2023, the museum sector is working like never before…

Supermarkets or Discounts? 60% of Italians are changing habits.

Rising prices are revolutionizing consumer buying habits. With the increase in bills, mortgage rates and the prices of consumer products, consumers are faced with a reduction in disposable income and are forced to make new purchasing choices. The…

Depression: Adults underestimate the fact that their children often feel misunderstood

One of the heaviest consequences of the pandemic has been the increase in psychological discomfort, which especially affected the younger age groups. Misunderstandings are often generated in the parent-child relationship due to the generation…

Cultural tourism in Italy: 142 million visitors

Market research shows that Italy is the most sought-after destination for its immense cultural heritage, appreciated all over the world. Travelers love to visit not only the big cities of art, but also the small villages of the hinterland.…

Car market in Italy: +29.2% in registrations

According to the online magazine AlVolante.it, April 2023 was a very positive month for the Italian car market, which recorded 125,805 registrations with a growth of 29.2% compared to April 2022, which with 97,365 units had archived the volume…

Record-breaking tourism in Campania 2023: the city of Naples stands out among the European destinations

2023 began with an increase in tourist flows in Italy, with over 442 million presences and almost 127 million arrivals, recording a growth of 12.2% and 11.2% respectively compared to the previous year. Almost 61 million foreigners choose…

Market research: what are they for and what are the main types

To compete in today's highly competitive markets, it is essential to stay up to date on market conditions, consumer behavior and emerging trends. Market research is a process of gathering information about a target audience, which allows a…

Focus Marketing Member MSPA: Quality Assurance in Mystery Shopping

Focus Marketing designs and implements efficient and innovative research solutions with quantitative and qualitative methodologies, both in Italy and abroad, and research-based integrated consultancy interventions. The company boasts solid…

CASE STUDY ATAC: Customer Satisfaction Survey

Focus Marketing, had the opportunity to carry out for the third consecutive year the "Customer Satisfaction survey on the Metro C cleaning service", which it carried out in March 2023, with the aim of verifying the degree of satisfaction of…

TOLUNA BAROMETER REPORT: The impact of inflation on Italian consumers

2023 has collected much of the unfortunate legacy of 2022 the rising cost of living and global instability. The "Consumer Barometer" report published by Toluna in February 2023 indicates how consumers around the world are reacting to these…

Esomar Global Market Research 2022: Annual Industry Report in collaboration with BDO Advisory

Every year ESOMAR, the world organization of professionals market research, conducts a global survey which is performed by collecting information among member institutes in 106 countries and regions, the survey is carried out during the…

Smart working in Italy: 2022 data and how it will evolve in 2023

The emergency health situation due to Covid-19 has opened up new scenarios, leading many companies to implement digital technologies that have made it possible to work from anywhere. Market surveys have shown that in 2022 over 45% of companies…

Vegan and Vegetarian: eating habits are changing in Italy

In the last 3 years there has been a change in eating habits which shows a very different consumer attitude compared to the past towards foods of animal and vegetable origin.In Italy, the most recent research is clear: vegans and vegetarians…
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Primark: the corporate commitment of sustainable cotton

The textile and clothing industry is the sector that with its huge production has the greatest impact on the environment and human health, in fact this sector contributes significantly, with its 1.7 billion tons of CO2 per year, to global greenhouse…

Survey on the climate of consumer confidence in Trentino – autumn 2022

Focus Marketing carried out the first wave of 2022 of the survey on consumer confidence in the province of Trento for the Camera di Commercio di Trento. The survey has reached its five six-monthly survey on the climate of consumer confidence…

Da Gigione - A research case on Brand Awareness

Focus Marketing a Brand Awareness survey was carried out last July for one of the best known and most appreciated pubs / burgers not only in the province of Naples but also in Campania and in Italy: Da Gigione Macelleria & Hamburgheria.…

Focus Marketing at SUCCEET22 on 20-21 October 2022

The Focus Marketing team is currently participating in one of the main European events related to the world of market research. The SUCCEET22, in Munich, a meeting point for all companies in the sector. An opportunity for Focus Marketing to…

Customer satisfaction: Atac case study

The consumer experience is increasingly at the center of corporate strategies. Developing a customer experience strategy has therefore become a structural and decisive path for many companies in order to optimize interactions with their customers,…

Product test: Ray-Ban Stories case study

Ray-Bans are among the most iconic glasses of recent years, elegant and with a shape that adapts to any type of face. The Italian company Luxottica has decided to create an ultra-technological upgrade of the most requested eyewear model of…
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Survey on the climate of consumer confidence in Trentino - spring 2022

Focus Marketing carried out the first wave of 2022 of the survey on consumer confidence in the province of Trento for the Camera di Commercio di Trento. The survey has reached its fourth six-monthly survey on the climate of consumer confidence…

The Made in Italy market

During the emergency period, Italian consumers rediscovered a new sense of health identity that was also expressed in consumption where, in this period, a new destination accorded to Made in Italy products was highlighted, therefore we are…

The retail trends of 2022

The 2021 that has just ended has seen the strengthening of some purchasing trends born during the pandemic: the preference given to local products, the reduction in meat consumption and the growth in fruit and vegetable consumption and the…
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Survey on the climate of consumer confidence in Trentino - autumn 2021

The collaboration between Focus Marketing and the Camera di Commercio di Trento has been renewed. Focus Marketing carried out the third wave of the survey on consumer confidence in the province of Trento. The six-monthly survey is aimed…
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The bio market in Italy

According to the Bio Bank 2020 report, the Italian bio market in the last ten years has grown by + 118%. Reaching a turnover of 6.9 billion euros in 2020. The total of sales is divided into three large portions: exports are worth 2.6 billion,…
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Focus Marketing at le Printemps des études 2021

Focus Marketing participated in one of the main European events related to the world of market research. Le Printemps des études was a two-day event full of comparisons and updates on new practices in the sector. The Printemps des études…

The new frontiers of retail and the 7 successful business models

The Covid-19 pandemic has affirmed and accelerated retail trends that have already been underway for some time. The e-commerce channel accelerated due to the pandemic and only retailers capable of updating and embracing new trends will survive…

Online customer satisfaction in the banking sector

In the banking sector, customer care is essential to establish the relationship of trust, empathy and personalization necessary for customer satisfaction, reducing the abandonment rate. The effects of the Covid-19 pandemic on the economic…

The car crisis. The difficult and timid recovery of the car market.

The Covid-19 pandemic has hit various sectors, the Italian car market was no exception, which closed 2020 with a lost in registrations of 14,9% in December (only 119,563 cars were registered) and 27, 9% from the beginning of the year. The…

The wishes of travelers in 2021

2020 was a difficult year for tourism. According to data released by the World Tourism Organization, the crisis caused the loss of 142.6 million jobs and 3.815 billion dollars. According to the Enit (Italian National Tourism Agency), international…

Italians and electronic payments

According to a survey published by the newspaper "La Repubblica", Italians, in this period of health emergency, are more likely to make digital payments, first of all for the security deriving from the lack of personal contact in compliance…

Non-food purchases: the current scenario and the sentiment of Italians due to Covid-19

Covid-19 is having the effect of a shock on the universe of widespread non-food consumption: the forced closure due to the lockdown combined with the fear of contagion expressed by the Italians, with the loss in the purchasing power of families…

Incoming program for market research buyers in Germany and France

Since many years, Focus Marketing has strengthened its presence on international markets and has gradually become a privileged point of reference in Italy for carrying out surveys as part of broader international research activities.

Covid-19: The relationship between banks and their customers

The explosion of the COVID-19 pandemic is straining the financial markets and the entire banking sector. At this stage, banks play a crucial role in maintaining the system as they are called to guarantee the necessary liquidity to the real economy…

Mystery Shopping in safety

Focus Marketing, as a member of MSPA – the international organism dedicated to delivering high quality mystery shopping services throughout the world - scrupulously adheres to its safety protocols to ensure the prevention of infection and…

The "social experiment" of Covid-19

The historian Yuval Noah Harari in a recent interview spoke of the pandemic as a huge ( though completely involuntary) "social experiment". Social psychology studies the interaction between human beings and the factors that can guide their…
indagini sulla Customer Experience

Focus Marketing & Foot Locker

Focus Marketing is historical partner of Foot Locker, international footwear and sportswear brand present in 25 countries and constantly expanding worldwide. Since 2005 our Customer Experience surveys, carried out every six months in about…
Mystery Shopping, acquisti in incognito

Mystery Shopping of luxury brands

Customer advocacy is crucial for the success of any business, but it is even more critical for the luxury sector where consumers expect exceptional services. Therefore, luxury buyers are becoming more demanding and multinational brands are increasingly…

Focus Marketing strengthens its experience in investigating immigrants and ethnic groups

On behalf of the advertising agency Ediguida, as part of a project promoted by the Ministero dell'Interno Italian Interior Ministry, Focus Marketing research team followed the campaign for "Assisted Voluntary Repatriation", a project created…

Our specialization in the Automotive sector

Bentley, BMW, Lamborghini, Porsche, Seat, Volkswagen: these are just some of the brands in the automotive sector for which Focus Marketing has carried out research projects in Italy improving sales performances in dealerships and branches, by…

The future of voice marketing

In 2019, a growing amount of research and interaction with the brands began with "Ciao, Alexa," "Ciao, Siri" and "OK, Google". And these voice assistants are no longer limited to smartphones, tablets and smart speakers. this year's CES fair…

Focus Marketing on Research & Results 2019

One of the main European events linked to the world of market research this year saw the participation of Focus Marketing for the first time. Research & Results 2019 took place in Munich on 23rd and 24th October and recorded very important…

Countdown to Research & Results 2019

Only a few more days and Focus Marketing will exhibit it’s new offerings in marketing research to the Research & Results 2019, the world's leading show for research, data and insights kicks off for the fourteenth time: on 23 and 24 October…

I cosmetici naturali piacciono ai Millennials

I cosmetici sono sempre più “green”. Cosmetica Italia, l’associazione di produttori di cosmetici ha tracciato un preciso identikit del consumatore italiano di cosmetici naturali: è donna, ha tra i 25 e i 50 anni, ha un livello di istruzione…

Le concessionarie auto e le nuove sfide dell'industria automobilistica

L'industria automobilistica sta subendo una trasformazione epocale e i produttori si stanno preparando per un "endgame automobilistico". Dietro questo cambiamento dirompente vi sono cinque tendenze di fondo: 1) reale attenzione al cliente; 2)…

Nuove generazioni e strategie di consumo

Prima che il termine "influencer" venisse coniato le giovani generazioni assumevano già quel ruolo sociale creando e interpretando le tendenze. Questo ruolo si fa ora via via più rilevante con l’affacciarsi sulla scena della di una nuova…

Food e comunicazione digitale: quanto investono le aziende?

A guardare le nuove professioni che popolano il settore alimentare sembrerebbe che questo sia molto attivo nell’adozione del digitale: food blogger,  testimonial che vengono dal mondo della ristorazione,  food influencer affollano di…

La generazione Z e lo “snack” dell’informazione

Secondo una recente ricerca di Havas Media il giornalismo d’approfondimento, soprattutto su carta, non rientra nelle abitudini della Generazione Z: solo il 15% dei ragazzi intervistati legge magazine cartacei ogni settimana. Ad alzare la media…