Posts

Cinema in Italy 2023: a growing sector and recovery after the Pandemic

The cinema sector in Italy has always been a strong point of the entertainment industry. In 2023 it opened with great expectations and by analyzing the statistical data we can better understand the trends and opportunities. Based on…

The Future of Customer Management: Omnichannel Excellence in 2023

Customer Management presents itself today as the strategic fulcrum for the success of any company. In an increasingly connected world, customer management cannot ignore an omni-channel approach, capable of offering fluid and personalized experiences.In…

Advertising Test and Market Research: the Winning Combination for your company

Successful marketing and communication campaigns are never the result of chance. Behind every great advert, social media post or TV spot is a lot of planning and strategy. A fundamental element to guarantee the success of these campaigns…

The Key Role of Museums in Promoting Environmental Sustainability in 2023

In a world increasingly aware of the importance of environmental sustainability, museums are taking on an increasingly central role in promoting a greener and more responsible future. In 2023, the museum sector is working like never before…

Supermarkets or Discounts? 60% of Italians are changing habits.

Rising prices are revolutionizing consumer buying habits. With the increase in bills, mortgage rates and the prices of consumer products, consumers are faced with a reduction in disposable income and are forced to make new purchasing choices. The…

Depression: Adults underestimate the fact that their children often feel misunderstood

One of the heaviest consequences of the pandemic has been the increase in psychological discomfort, which especially affected the younger age groups. Misunderstandings are often generated in the parent-child relationship due to the generation…

Cultural tourism in Italy: 142 million visitors

Market research shows that Italy is the most sought-after destination for its immense cultural heritage, appreciated all over the world. Travelers love to visit not only the big cities of art, but also the small villages of the hinterland.…

Car market in Italy: +29.2% in registrations

According to the online magazine AlVolante.it, April 2023 was a very positive month for the Italian car market, which recorded 125,805 registrations with a growth of 29.2% compared to April 2022, which with 97,365 units had archived the volume…

Record-breaking tourism in Campania 2023: the city of Naples stands out among the European destinations

2023 began with an increase in tourist flows in Italy, with over 442 million presences and almost 127 million arrivals, recording a growth of 12.2% and 11.2% respectively compared to the previous year. Almost 61 million foreigners choose…

Market research: what are they for and what are the main types

To compete in today's highly competitive markets, it is essential to stay up to date on market conditions, consumer behavior and emerging trends. Market research is a process of gathering information about a target audience, which allows a…

Focus Marketing Member MSPA: Quality Assurance in Mystery Shopping

Focus Marketing designs and implements efficient and innovative research solutions with quantitative and qualitative methodologies, both in Italy and abroad, and research-based integrated consultancy interventions. The company boasts solid…

CASE STUDY ATAC: Customer Satisfaction Survey

Focus Marketing, had the opportunity to carry out for the third consecutive year the "Customer Satisfaction survey on the Metro C cleaning service", which it carried out in March 2023, with the aim of verifying the degree of satisfaction of…

Esomar Global Market Research 2022: Annual Industry Report in collaboration with BDO Advisory

Every year ESOMAR, the world organization of professionals market research, conducts a global survey which is performed by collecting information among member institutes in 106 countries and regions, the survey is carried out during the…

Smart working in Italy: 2022 data and how it will evolve in 2023

The emergency health situation due to Covid-19 has opened up new scenarios, leading many companies to implement digital technologies that have made it possible to work from anywhere. Market surveys have shown that in 2022 over 45% of companies…

Vegan and Vegetarian: eating habits are changing in Italy

In the last 3 years there has been a change in eating habits which shows a very different consumer attitude compared to the past towards foods of animal and vegetable origin.In Italy, the most recent research is clear: vegans and vegetarians…